Brand films and websites for small businesses.
I edit the film from footage you already have, then build the site it lives on.
Selected work
AROUND
Storefront for a UK motocross apparel brand, built on their own product catalogue.
Axiome
Archive site for a streetwear label I co-founded. Every drop page runs its own animated scene.
The Agency Worldwide
Rebuild for a life sciences executive search firm. In progress.
What the studio makes
Your experience, created by you.
coming soon
We’re still working on the films. They open here when they’re ready.
About
I’m Eli Appelbaum, and Appel Studios is me. I study management at the University of Florida. The small businesses around me had good products and weak ways of showing them, so I started making the films and the sites myself. I edit from footage the business already has. I design and code the site.
I don’t rehearse. Thinking about a job for too long builds anticipation, and the anticipation turns into fear. The fear slows the work down, not the job. So I find the best way to do it and go.
My ego is the part of me most likely to ruin a project, so it doesn’t get to grade the work. I check everything against a real number before I call it finished, a habit I picked up trading futures. When I can’t see the right version of something, I picture the worst one first. The right one is usually its opposite. That’s the whole studio.