A good product should not lose because nobody can see it.

I build websites and launch videos for small businesses. Both get tested on a phone before you see them.

“Dude, I love this, it’s amazing. The bars have been packed recently.”

Dean, Street Hospitality (Rush, Bourbon Street, Whoopi’s)

Appel Studios, Gainesville, Florida

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About

I’m Eli Appelbaum.

I started Appel Studios for owners who make something worth buying and still lose to the louder business down the street.

Your customers already know why they come back. I find that reason, then build the website and cut the hype video around it.

The spotlight stays on you and the people you serve. You work with one person from the first call to the live site, with no agency and no account manager in between.

Before I hand anything over, I test it on a phone and on a slow connection. I check it against a real number before I call it finished. It’s a habit from trading futures.

I run Appel Studios while I study management at the University of Florida.

3D worlds: interactive sites you can walk through

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Two worlds, both playable in the browser

World, built in Three.js

The island

A drivable island with seven exhibits of studio work, a boat rental, a pirate map and a door that only opens with the right code.

Drive the island

World, 422 physics bodies at 60 fps

Bronco Park

A first-generation Ford Bronco built to its real 92-inch wheelbase, in a park with swings, a halfpipe and a bowling lane.

Drive the Bronco

Websites

Live and in use

aroundclothing.co.uk

AROUND

A UK motocross apparel brand wanted its whole range in one place. I built the storefront on their own product catalogue.

Visit the site

streethospitality.com

Street Hospitality

What I built
One site for three downtown Gainesville bars: Rush, Bourbon Street and Whoopi's. This week's nights, each venue and table booking in one place.
Since launch

“Dude, I love this, it’s amazing. The bars have been packed recently.”

Dean, Street Hospitality
Visit the site

Product film

The Appel mark as an object: a ceramic apple perforated in the logo's halftone, a steel orbit ring, the four-point star. Modelled, lit and shot in 3D by me, four shots in twelve seconds.

Self-initiated, 2026

A website, and a hype video to launch it.

The website
Designed and coded by me, then put on your domain. It is built for phones first, and you own every file.
The hype video
A short, hard-hitting edit cut to the beat of the track, with sound design on every hit. Made for a launch, an event or your social accounts.
How it starts
A call about what you sell and who buys it. We agree on the price and the date before I start, and you see a working draft before anything goes live.

See the prices

Contact

Tell me what you’re working on.

Or write directly to create@appelstudios.com

Appel Studios