The island
A drivable island with seven exhibits of studio work, a boat rental, a pirate map and a door that only opens with the right code.
Drive the islandI build websites and launch videos for small businesses. Both get tested on a phone before you see them.
“Dude, I love this, it’s amazing. The bars have been packed recently.”
I started Appel Studios for owners who make something worth buying and still lose to the louder business down the street.
Your customers already know why they come back. I find that reason, then build the website and cut the hype video around it.
The spotlight stays on you and the people you serve. You work with one person from the first call to the live site, with no agency and no account manager in between.
Before I hand anything over, I test it on a phone and on a slow connection. I check it against a real number before I call it finished. It’s a habit from trading futures.
A drivable island with seven exhibits of studio work, a boat rental, a pirate map and a door that only opens with the right code.
Drive the islandA first-generation Ford Bronco built to its real 92-inch wheelbase, in a park with swings, a halfpipe and a bowling lane.
Drive the BroncoA UK motocross apparel brand wanted its whole range in one place. I built the storefront on their own product catalogue.
Visit the site“Dude, I love this, it’s amazing. The bars have been packed recently.”
The Appel mark as an object: a ceramic apple perforated in the logo's halftone, a steel orbit ring, the four-point star. Modelled, lit and shot in 3D by me, four shots in twelve seconds.
Or write directly to create@appelstudios.com