Watercolour painting of a lake with a leafy branch overhead

Brand films & websites for small businesses.

I edit the film from footage you already have, then build the site it lives on.

I edit the film from footage you already have, then build the site it lives on.

I edit the film from footage you already have, then build the site it lives on.

Selected work

AROUND

A UK motocross apparel brand wanted its whole range in one place. I built the storefront on their own product catalogue.

Axiome

Archive site for a streetwear label I co-founded. Every drop page runs its own animated scene.

The Agency Worldwide

A life sciences executive search firm, founded in 1986. Coming soon.

Watercolour ribbon of blue and ochre paint smeared across paper like a motion trail

What you get

A website, and a film to put on it.

The website

The website

Designed and coded by me, then put on your domain. It is built for phones first, and you own every file.

The film

The film

A short edit for your homepage and your social accounts, cut from the photos and video you already have.

How it starts

How it starts

A call about what you sell and who buys it. We agree on the price and the date before I start, and you see a working draft before anything goes live.

Watercolour oak leaning over a still lake, with a waterfall in the mist behind it
Watercolour oak leaning over a still lake, with a waterfall in the mist behind it
Appel Studios crest, a watercolour leaf wreath around the word APPEL

About

I’m Eli Appelbaum. I run Appel Studios while I study management at the University of Florida. I make brand films and websites for small businesses with a good product and no clear way to show it.

You work with one person from the first call to the live site. There is no agency, no account manager and no shoot to book. What you approve in the draft is what your customers see.

Before I hand anything over, I test it on a phone and on a slow connection. I check it against a real number before I call it finished. It’s a habit from trading futures.